PUMA and BLACKPINK’s Rosé are teaming up again, this time expanding the Speedcat lineup with the Speedcat Etoile, a ballet-inspired reimagining of the sneaker. The release keeps the Speedcat’s low-profile shape intact while introducing softer and more feminine detailing.
Image: PUMA
The Speedcat Etoile trades the model’s usual motorsport edge for satin-inspired finishes, soft suede overlays, and tonal branding. Ribbon laces that tie into bows are the standout feature, nodding directly to ballet flats. The Speedcat Etoile launches in three colorways: Misty Pink/Chocolate Fondue, Buttercream/Gum, and PUMA Black.
Rosé’s campaign imagery centers on nostalgia, surrounding her with childhood keepsakes and personal mementos. PUMA describes the pastel colorway as representing “every version of you, from where you started to where you’re going.”
This is Rosé’s second Speedcat collaboration with PUMA, following the Speedcat Ballet. It also continues the Speedcat’s broader relaunch since 2024, which has brought the Speedcat Wedge, Speedcat Mule, and a string of limited-edition collaborations back into rotation.
The Speedcat Etoile is available since 31 July 2026, via PUMA Singapore’s online store, selected stockists and PUMA flagship stores.
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