Matcha is making its way onto your wrist. Café Kitsuné and Casio have teamed up on a limited-edition watch collaboration inspired by the Japanese green tea drink.
The collaboration brings together Café Kitsuné’s Paris-meets-Tokyo aesthetic with Casio’s classic digital watch design, giving the everyday timepiece a matcha-inspired update.
A Casio watch with a Café Kitsuné twist
At the centre of the collaboration is a special-edition Casio A168, reworked in a muted green colourway inspired by matcha. The watch features a green dial and matching details, alongside Café Kitsuné branding that gives the retro Casio silhouette a subtle new look.
The collaboration also extends to the packaging, making it a collectible for fans of both brands.
Matcha meets fashion
Image: Café Kitsuné, Casio
Founded in Paris, Café Kitsuné is the café concept from Maison Kitsuné, known for combining French and Japanese influences across fashion, music and café culture. Its latest Casio collaboration brings these worlds together in a wearable format, tapping into the ongoing popularity of matcha beyond cafés and drinks.
The limited-edition watch is available through selected Café Kitsuné and Maison Kitsuné locations and online channels, with availability varying by market.
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